Our Understanding of Your Goals

Demand for e-commerce solutions continues to accelerate in recent years, as businesses like yours expand their online presence to keep up with growing customer interest in buying goods and services via the Internet. With business-to-consumer (B2C) online sales continuing to grow at 30% annual rates, and with the Internet influencing over 28% of sales in other channels, you has made Internet and e-commerce investments a priority. You realizes that e-commerce is more than just an online shopping cart, it's an integral part of your overall business strategy – it's not only another sales channel but a way to improve business in all channels. You are also responding to the expectations of your increasingly Web-savvy customers, suppliers and partners who now demand to be able to do business whenever and wherever they want.

Our Approach to Meeting Your Goals

IBM WebSphere Commerce (WC) provides selling, buying and channel management solutions -- from a simple online sales channel, to electronic procurement, to a completely integrated, multi-tier demand chain -- all on a single, unified platform. WebSphere Commerce software supports the integration and optimization of these processes across your business and beyond to help maximize electronic commerce revenue by creating a global on demand extended enterprise -- a network of employees, suppliers, partners and customers collaborating in real time. Implement affordably and at your own pace -- with solutions tuned to your business size, industry, and phase of adoption.

WebSphere Commerce enables you to deploy a wide variety of e-commerce initiatives -- from a basic online store, to multiple integrated touchpoints such as kiosk and Web, to a fully automated, multi-tier demand chain. WebSphere Commerce is a single, unified platform for Your’s e-commerce initiatives, whether selling directly to consumers or to other businesses, or indirectly through channel partners – or even all of the above, simultaneously.

WebSphere Commerce accelerates the automation and integration of cross-channel marketing and sales processes, helping you become an on demand business – enabling your customers to do business with you when they want, where they want and how they want.

Solution Overview

IBM WebSphere Commerce is a feature-rich solution that will allow you to leverage the following:

• Configurable Business Processes. WebSphere Commerce is a 5th generation platform that has evolved into rich sets of business processes for a variety of B2C and B2B business models that can be combined and configured to match your business standards.
• Get Closer To Your Customer. Through user friendly interfaces, your marketing manager can create and evaluate marketing campaigns, product promotions and recommendations, and target market segments and/or individual buying organizations. WebSphere Commerce Analyzer provides the business intelligence that enables sellers to track and analyze a specific customer’s behavior, purchase patterns, etc., so shopper promotions can be targeted to an individual’s needs. WebSphere Commerce supplies a datamart for static and dynamic business reporting and analysis.
• Real Operational Value. A reliable, scalable e-Commerce platform. WebSphere Commerce is a proven e-commerce solution built upon a solid foundation.
• Manage Catalog Data. Through a set of easy-to-use browser based catalog content management tools as well as mass load data management tools, WebSphere Commerce enables your team to build, manage and deploy sophisticated online catalogs. This will be a key component of the solution we are proposing.
• Productive Development Environment. WebSphere Commerce supports an open programming architecture utilizing industry standards. This cutting edge technology was built on a Java® programming model, using Servlets, Enterprise Java Beans, and Java Server Pages to provide a set of rich functionality to support your on-line store. This programming model is supported by award winning tools such as WebSphere Commerce Developer.

Why WebSphere Consulting?

WebSphere Commerce offers the following unique advantages:

• Supports your company's business models -- whether B2C, B2B, direct, indirect or all of the above -- on a single instance of the software and its associated infrastructure
• Achieves balance of out-of-box readiness and adaptability by delivering hundreds of out-of-the-box processes and accelerating the implementation of new ones
• Delivers rich, contextual customer and partner experience across channels
• Leverages the industry’s most complete middleware platform to integrate people, processes and information across the value chain
• Designed to exploit the power of the underlying platform for maximum performance, scalability and adaptability

In addition, the WebSphere Commerce solution offers lab services or professional services to help you build and manage your stores. WebSphere Consulting Software Services provides worldwide technical consulting services for IBM Software products that help make it easy to design, build, test and deploy a solution to manage your on demand business infrastructure.

IBM is dedicated to the success of your technology management solution. With a focus on technical consulting for IBM software products, IBM Software Services can provide you with deep technical product skills, solution architecture, knowledge transfer, and quality assurance.

When you invest in a WebSphere Commerce solution, you know that your electronic commerce solution rides on top of a solid yet flexible architecture designed to help you achieve your immediate and future business goals.