WebSphere Commerce Enterprise supports all of the enterprise capabilities of WebSphere Commerce Professional, plus the B2B benefits that are described here.

Marketing Experimentation (A/B Testing)

Allows business users to align marketing activities with customer preferences, such as Promotions, Creative Content, Merchandising and more. Business users can create test alternatives and evaluate customer response.

Marketing Experimentation allows business users to:

• Easily start and end tests at anytime
• Rapidly deploy the most effective approach without involvement from IT.
• Run multiple tests simultaneously
• Run A/B tests or A/B/C/D… tests as needed
• Run tests against different audiences
  

Some of the Marketing Experimentation benefits are:

• Help increase conversion rates
• Help increase site stickiness
• Help reduce marketing costs across channels
• Help mitigate risk of unforeseen market reactions, minimize negative reactions to messages, content, and other tactics
  Search Engine Optimization
  

WebSphere Commerce's search engine optimization feature consists of the following functions:

• URL mapping, which provides the ability to remove the stop characters by mapping WebSphere Commerce's dynamic URLs to static ones so that search engines can index the dynamic pages.
• Site map capability, which provides an entry point for the search engine crawler to easily follow the links within your web pages.WebSphere Commerce helps to facilitate the optimization of page content so that the page is ranked high in search engine results. It provides the ability to easily modify words in the locations that are important for crawlers, by using the Product Management GUI, or by using the Change Pages GUI in WebSphere Commerce Accelerator.
  

WebSphere Commerce provides the functionality to remove the inhibitors so that the pages can be indexed by search engines, and to facilitate the optimization of page content. The ranking of your pages in the search results depends largely on how you optimize your pages.

Promotions enhancements

• Improve flexibility for “Buy One Get One” (BOGO) promotion type. Make BOGO more configurable by allowing customer to specify the number of discounted items instead of defaulting to just one.
• Add new shipping discounts to accommodate multiple shipping modes (carriers) per order.
• Provide greater flexibility in how promotion codes are used including the support of multiple promotion codes per promotion, and the ability to have one promotion code activate several promotions.
  

Remember Me (persistent session)

WebSphere Commerce now supports persistent sessions. With a persistent session, a customer at a WebSphere Commerce store will be recognized on subsequent visits to the store, even after closing the session. The sessions can be persisted for either guest customers or registered customers.

Extended Sites enhancements

Extended Sites provide support for multiple sites aimed at different audiences. This feature was enhanced to include new organization and user registration dialog boxes that streamline the process of deploying extended sites. In addition, catalog asset stores can use the catalog import tool to load their data.

Acting on behalf of a registered customer

An administrator can act on behalf of a customer for multiple requests in a session. If an administrator has the required authority, that administrator can assume the identity of that user for all subsequent requests. Administrators can switch back to their original identities at any time. For example, if customers contact the store and state that they cannot view discounts to which they are entitled, the administrator might want to shop at the store as that customer to verify the issue.

Shopping under multiple accounts

A buyer can now shop under multiple accounts, meaning that they can be entitled to the contracts of different accounts.

WebSphere Commerce Developer enhancements

WebSphere Commerce Developer V6.0 now uses Rational Application Developer.

IBM Support Assistant

The IBM Support Assistant is a mechanism to help you investigate and resolve problems without having to contact IBM support. If you do need to contact IBM support for additional assistance, the IBM Support Assistant helps you open problem management records (PMRs) electronically and initially collects all logging information to make the overall process run smoother. As the WebSphere Commerce product delivers more support content electronically, the IBM Support Assistant locates and uses this information in an efficient and effective manner.

Business Accounts and Contracts

Include payment and shipping information (provider, charge type and address) to a new or existing account.
Simpler product entitlement, pricing for contracts, emergency fixes can be made to product entitlement.
Contract referencing between stores and contracts.

Catalog Filtering

Restricting the master catalog view to a specific set of users to include or exclude all or a subset of categories and catalog entries.

Request for Quote

Deeper RFQ (request for quote) and shopping cart integration; control RFQs at the category level.

Store Creation Wizard

Creation of hosted B2B stores, including catalog filtering.

Channel Management

Provides channel management capabilities to support integrated value chains for transactions involving multiple parties. This enables enterprises to optimize the flow of products, goods, services, and information through the value chain, while streamlining the management and administrative aspects of orchestrating these relationships. Key capabilities to support both demand and supply chains include:

• Business relationship management
• Product information management
• Distributed order management
• Channel inventory monitoring
• Order hand-off and order status tracking
• Co-marketing with channel partners and suppliers
• Multi-party RFQ and RFP (request for pricing)
• Private marketplace and partner hosting
• Secured sign-on and access control
• Self-provisioning for channel partners and suppliers
• Collaboration with channel partners and suppliers

Hosting Support

Hosting channel partners to deliver a seamless brand experience and provide localized service to end customers.
Solution may also be deployed by Service Providers.

B2B Store Enhancements

Store models to support value chain.

Direct Sales Store

Supports store scenarios.

Hosted Store

For Hosting support (see above).

Commerce Hub

For Reseller, Hosting or Supplier:

• Reseller Hub: A reseller hub in a Demand chain, is usually owned by a manufacturer or distributor and is designed to help move products from suppliers to resellers, and eventually to consumers. 
• Supplier Hub: A Supplier hub in a Supply chain, is usually owned by a large enterprise buyer such a manufacturer, where suppliers are invited to participate to supply complementary products to the buyer. 
• Hosting Hub: Usually owned by an Internet Services Provider or a large manufacturer, where a set of self-provisioning tools are provided to the merchants or resellers to create and manage their own stores.
  

RFQ

Available only in Enterprise, provides the capability for an RFQ to solicit quotes for a specific set of goods and services between buyer and supplier.

Online Buyer and Seller Collaboration

Available only in Enterprise, it provides a contract draft and proposal discussion template, based on Lotus QuickPlace® (optional product that can be purchased separately).